Splash Design creates, imports and distributes personal protective equipment for motorcyclists.
A brief history of the company
Splash Design is the most complete wholesale distributor of motorcycle-related Personal Protective Equipment in the Benelux — clothing, helmets, and accessories included. We represent a wide range of strong brands, including our in-house developed brand sold in more than 70 countries worldwide: MACNA.
1990
ONCE UPON A TIME
Splash Design was established in 1990, but its story begins even further back in time — back to when its founder was only 10 years young. At that time, he spent a lot of hours in his parents’ motorcycle shop to help out where he could. It didn’t take long for him to notice that many of their suppliers were not a pleasure to work with. They overloaded the store with products, which then had to be pushed in order to be sold. This made him see it as his calling to help retailers combat such issues by becoming a distributor himself and doing things differently.
1997
EARLY DAYS
When Splash Design was established in 1990, its collection included two products (Schuberth helmets and MACNA gloves), and the office was about 1 square metre: the trunk of a car. Schuberth was imported from Germany and distributed exclusively by Splash Design in the Benelux. The MACNA brand came to be after finding an innovative way for waterproofing gloves at a sharp price. This ’premium-quality for a medium price’ characteristic has been part of the brand’s DNA since day one. In 1997, giant in motorcycle helmets HJC was added to the distribution range for the Benelux. The Korean brand became the #1 best-selling brand in the Benelux in 2002 — a title they have retained ever since.
2002
MACNA
After establishment in 1990 with a pair of gloves, MACNA released its first motorcycle jacket eight years later. Up until 2002 it’s sold within the Benelux only. That year, MACNA shows itself to the rest of the world for the first time at the Intermot exposition in Munich. The brand is currently designed and developed by a team of 18 creative motorcyclists, and it focusses mainly on innovation. It has a young, fresh, and futuristic character that values both design and quality without breaking piggy banks. These values are visualised on the website, POS material, and social media. Clothing that makes the lives of motorcyclists more enjoyable; That’s what we call riding gear!
2016
EXPANSION
Fast forward to 2025: Splash Design — also known as MACNA HQ at this point — is the heart of the business with 15,000 square metres of warehouse, showrooms, and offices for over 100 employees divided over 10 different departments in 5 different locations. In 2016, the company expanded with a sales office (including showroom) in Italy, from where the Italian market is managed. Two years later, a similar location was opened in Portugal for the Portuguese, Spanish, and French markets. A total of more than 18 agents are involved in both locations. Since 2023, we also have an external Service Centre near HQ where all returns and warranties are handled swiftly.
2021
THE MVP
One of the most important locations opened in 2021: the MACNA Vantage Point in Italy. It is located in Molvena, not far from Venice, and covers 600 square metres. The MVP consists of two large 100 square metre rooms that form a vault to keep the leather at the right temperature and humidity. This beautiful villa-like building previously served as a factory for leather clothing of exclusive Italian brands. The region has been the heart of the Italian (motorcycle) clothing industry since the Renaissance in the 1500s. By establishing the MVP in this region, we aim to incorporate centuries of knowledge and experience into our riding gear, lifting the riding experience of motorcyclists around the world to the next level.
2025
MIZURO
The MACNA Vantage Point also functions as centre for race support, research, and development. Its team of highly regarded specialists manufactures the prototypes, professional suits, and pro-quality suits for private individuals. With the introduction of the Mizuro suit in 2025, every motorcyclist can now enjoy a unique, tailor-made racing suit, exactly the same as the professionals in MotoGP. All of this is done in collaboration with professional athletes worldwide, who help us test and perfect the rapid prototypes made at the MVP. Successful innovations are then incorporated into riding gear for motorcyclists all across the globe.
2025
PRESENT DAY
As of 2025, our product range varies per country and currently includes strong brands such as Forma, Oakley, Falco, Kriega, Airoh, Muc-Off, Cardo, SW-Motech, and Chigee to name a few. Long-time partners Schuberth and HJC are also still part of the most complete range of motorcycle clothing, helmets and accessories in the Benelux. Visit splashdesign.com for more info, or pay a visit to macna.com and experience the unique character of our favourite brand. Splash Design — Driven to Deliver
